www.techcrunch.com
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The promise of social recommendation sites has been alluring for years. What's not to like? Friends share neat products and services with each other, and online retailers sell more stuff in the process. But despite this appeal, there still aren't any recommendation services that have hit critical mass. Today, a young startup called Hollrr is releasing some features that it hopes will help it crack the social product recommendation nut.
Founder and CEO David Hegarty, who was previously working on Corporate Strategy for Microsoft's cloud services, says that most social recommendation sites don't really consider why people are motivated to share a product or a service with their friends. Hollrr's theory is that there's a certain kind of person that really likes to recommend things to their friends — they'd be interested in leaving Yelp and Amazon reviews, were it not for the fact that their thoughts would probably be buried under a few dozen other reviews (where none of their friends would see them). 
The promise of social recommendation sites has been alluring for years. What's not to like? Friends share neat products and services with each other, and online retailers sell more stuff in the process. But despite this appeal, there still aren't any recommendation services that have hit critical mass. Today, a young startup called Hollrr is releasing some features that it hopes will help it crack the social product recommendation nut.
Founder and CEO David Hegarty, who was previously working on Corporate Strategy for Microsoft's cloud services, says that most social recommendation sites don't really consider why people are motivated to share a product or a service with their friends. Hollrr's theory is that there's a certain kind of person that really likes to recommend things to their friends — they'd be interested in leaving Yelp and Amazon reviews, were it not for the fact that their thoughts would probably be buried under a few dozen other reviews (where none of their friends would see them).
www.techcrunch.com
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